Hörmann RollMatic 2 - Promoting a new way to roll

A promotional video has been produced, filmed using a high-tech visual style normally seen in German car TV adverts, which creatively incorporates the message of ‘scratch resistance built-in.’ Using material technology originally developed for the Automotive market, Hörmann have added a unique Durabelt system to the RollMatic 2 which provides cushioning as the door curtain rolls up, helping to significantly reduce the risk of marking or scratching. The use of a reed switch to stop the curtain electrically at the fully open position means that damage to the lath from mechanical resistance is also minimized, whilst the lessening of lath-on-lath contact leads to a noticeable reduction of noise as the door opens and closes.

Hörmann launched the RollMatic 2 at the recent FIT Show held at the NEC and are undertaking a comprehensive campaign of emailing and social media activity to support the product into the market. The campaign runs under the tag line ‘Introducing a new way to roll’, incorporating imagery from the video and providing links to the video on the Hormann YouTube channel. The product is also supported by a new A4 leaflet, with a full brochure providing details on the wider range available soon.

David O’Mara Marketing Manager at Hörmann UK comments, “Having successfully used video to promote several of our recent product launches it was obvious that this was the route to take with the launch of the new RollMatic 2. However, we wanted to use a style that represented the high-tech, high-performance aspects of the door, so we focused on the way German car manufacturers promote their products. The resulting video really is a great way to communicate the inherent benefits of the door in a clear, but creative manner - there’s nothing quite like being able to see the product in action”.

RollMatic 2 offers dealers a high-performing door with clear benefits over other roller doors on the market. Coupled with the RollMatic T and RollMatic OD Hörmann now offer the market a range of excellent roller doors which are suitable for both the premium and more competitive sectors of the market – products that make a real difference.

Featuring a 77mm lath RollMatic 2 can be provided with either internal or external roller options. It is available in heights from 1600 to 3100mm and widths from 1000mm to 6000mm and recognising the growth for home automation accessed via a Smart phone, RollMatic 2 is supplied with Hörmann BlueSecur Bluetooth automation as standard.

Offered in Traffic white and 13 RAL colours as well as Chartwell green and Noir sable (Anthracite metallic), RollMatic 2 is also available in two Decopaint and Decograin timber design options enabling dealers to provide consumers with ample choice to personalise their garage door to match the design and style of their home.